Texas Deceptive Trade Practices Act Claims

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The DTPA in Texas

Texas law prohibits businesses from engaging in deceptive trade practices. The Deceptive Trade Practices-Consumer Protection Act (“DTPA”), enacted in 1973 and codified in the Texas Business and Commerce Code, outlines those business practices that are deceptive and provides consumers with a remedial scheme to protect their interests. The DTPA’s overarching purposes are: (1) to protect consumers against false, misleading, and deceptive business practices, unconscionable actions, and breaches of warranty, and (2) to provide efficient and economical procedures to secure such protection.[1]

Elements of a DTPA Claim

Generally, to prevail on a DTPA claim, plaintiffs must establish three elements:

According to the DTPA, a “consumer” is defined as an individual, partnership, corporation, the state of Texas, or a subdivision or agency of the state of Texas who seeks or acquires by purchase or lease, any goods or services.[3] However, the term “consumer” specifically excludes a business consumer that has assets of $25 million or more or that is owned or controlled by a corporation or entity with assets of $25 million or more.[4]

False, Misleading, or Deceptive Acts

A consumer may maintain an action where any of the following constitute a producing cause of economic damages or damages for mental anguish:

Often, plaintiffs will pursue DTPA claims based one or more acts described in Tex. Bus. & Com. Code § 17.46(b). Those acts include:

Remedies and Relief for Consumers

Consumers may be entitled to various forms of relief by bringing a DTPA lawsuit. First, a consumer may be entitled to economic damages determined by the court.[7] Second, if the court determines that the defendant “knowingly” committed the false, misleading, or deceptive acts, the plaintiff may be entitled to up to three times its economic damages in addition to damages for mental anguish. If the court determines the defendant acted “intentionally,” the plaintiff may also be entitled to up to three times its damages for mental anguish.[8] Third, a consumer who prevails on a DTPA claim is entitled to court costs and reasonable and necessary attorneys’ fees.[9] Additionally, while a consumer has other available forms of relief (e.g., injunctive relief), Subsection (h) provides another avenue of recovery. Specifically, if a consumer is granted the right to bring a cause of action under the DTPA by another law, the consumer may recover actual damages, without regard to whether the defendant’s conduct was committed intentionally.[10]


Defendants also have a number of defenses to DTPA claims, including:

That last defense should give plaintiffs/consumers pause before bringing a DTPA lawsuit against a business. In my practice (when representing the business), the consumers’ DTPA claims have failed primarily because: (1) the DTPA claims were groundless, or (2) the consumer was not able to show how the defendant’s alleged deceptive acts were a producing cause of the consumer’s damages.


Business Litigation Attorney

Need assistance in managing the business tax audit process? Freeman Law’s representations include disputes involving a variety of claims, such as breaches of fiduciary duty, business torts and other commercial disputes, partnership disputes, misrepresentation, deceptive trade practices act (“DTPA”) violations, tortious interference, extortion, Texas Theft Statute violations, civil conspiracy, and cyber and computer violations. We offer value-driven services and provide practical solutions to complex tax issues. Schedule a consultation or call (214) 984-3000 to discuss our business litigation services. 


[1] Tex. Bus. & Com. Code § 17.44(a).

[2] See Doe v. Boys Club of Greater Dallas, Inc., 907 S.W.2d 472, 478 (Tex. 1995).

[3] See Tex. Bus. & Com. Code § 17.45(4).

[4] Id.

[5] See Tex. Bus. & Com. Code § 17.50(a).

[6] Tex. Bus. & Com. Code § 17.46(b)(1), (3), (5)-(7), (9), (12), (24)-(25).

[7] See Tex. Bus. & Com. Code § 17.50(b)(1).

[8] Id.

[9] See Tex. Bus. & Com. Code § 17.50(d).

[10] See Tex. Bus. & Com. Code § 17.50(h).

[11] See Tex. Bus. & Com. Code § 17.505(a), (c), (d).

[12] See Tex. Bus. & Com. Code § 17.506(a).

[13] See Tex. Bus. & Com. Code § 17.506(d).

[14] See Tex. Bus. & Com. Code § 17.50(c).